Eraaya was founded by Ratika Jaiswal and the seeds for this couture brand were sown much earlier, in Ratika’s childhood. She drew inspiration from her mother, who would often source fabrics from different locations and design her own collections. In the process, she would learn from her mother, developing a keen eye when it came to quality, texture, design and aesthetics of fabrics. 



The name ‘Eraaya’ translates to ‘Fortune’s favorite’ in the ancient language of Sanskrit. With a team that reveres diligence and an unwavering commitment to deliver perfection, indeed, Eraaya has been destiny’s favorite. 



Eraaya stands before you as a fashion label to be reckoned with. Seamlessly blending traditional Indian karigari with the fashion needs of a population constantly in flux, every item at Eraaya is curated with the utmost attention to detail, love and care. Every product is a culmination of a journey in meticulous attention to perfection. 



We proudly present to you, Eraaya, where elegance meets excellence.